The laboratory, based in Western Europe, primarily handled local and European orders, with a strong focus on its local customer base.
Laboratory’s challenge
Limited sales and marketing resources: The laboratory had minimal capacity to expand its sales and marketing efforts.
Restricted international presence: The laboratory's presence was confined to Europe, with a focus on local customers.
Laboratory benefit
Access to international clients: By joining the KÖR network, the laboratory became accessible to a global customer base beyond Europe.
Participation in American projects: The laboratory gained the opportunity to participate in projects across North and South America via the KÖR PROJECTHUB, expanding its reach beyond its European limitations.
Regular non-European orders: Through the KÖR LABS platform, the laboratory now receives 20-25 orders annually from regions outside Europe, enabling sustained growth in new international markets.
